The Goal

<aside> 💡 Designing a florist app in 12 weeks for buying plants/flowers that help the florist shop increase their sales and keep relationship with their client during the closing time in covid

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Objective

<aside> 💡 Workers, students, busy people who need to buy plants and learn about them because they like green space and want to take care of their plants

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Solution

<aside> 💡 Our Florist app will let users buy plants and flowers easily and learn how to take care of them.

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Research 1/2 - online survey

We try to understand is there any interest in flowers and plants first (20 participants)

<aside> 🧐 70% - who have a florist in their neighborhood

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<aside> 🧐 61% - They want to have a plant in their house or in the workspace

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<aside> 🧐 46% - They go more than 1 time to a florist per month

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Research 2/2 - User Interview

I shared in the Facebook group a plants community and Started to emphasize with them by interviewing some potential participants (4 participants) and trying to learn from them what priority things frustrated them

<aside> 🗨️ There are usually a lot of options no clear difference

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<aside> 🗨️ There are no shops selling flowers in my region

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<aside> 🗨️ I would like if there were descriptions of each plant

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<aside> 🗨️ the prices are not encouraging enough.

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<aside> 🗨️ how to take care of each plant and specific need.

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<aside> 🗨️ Ther is Not enough option in some shop

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What I Learn from this research is that busy people who have more interested to buy plants want to have a guide or something inform them on how to take care of plants

User pain points